Don’t trust the internet. Trust your broker.

In the age of Google, Instagram reels, and AI answers, it’s easy to think you can find everything you need to know about yacht charter online. But the truth is simple: the internet gets it wrong all the time. I see it every week — clients arrive with “facts” they’ve read somewhere that are either outdated, partially wrong, or completely invented.

And that’s exactly where a broker comes in.

Online Information Isn’t Always Reality

Yacht charter is not like searching for a hotel or restaurant. Regulations change, availability shifts daily, owners update their rules, VAT rules get adjusted, yachts move between regions, and contracts differ by flag, country, and season.

A blog post from three years ago won’t tell you:
• whether a yacht is actually licensed to charter
• if the number of guests is legal
• whether you’ll pay 20% VAT or 10% VAT
• if the toys onboard are real or marketing fluff
• whether a marina is even accepting bookings
• what the weather realistically allows
• if the “deal” you saw online is even valid

The internet is full of guesses.
Brokers work with facts.

Real-Time Info Beats Google Every Time

I speak with captains, managers, central agents, and owners daily. I know which yachts just had refits, which crews are exceptional, which ones are struggling, which marinas are full, and which itineraries simply won’t work — even if a random website says they will.

This is the difference between an AI answer and an industry professional:
I know what’s actually possible today, not what was possible months or years ago.

Why You Need Someone Who Lives in the Industry

My job is to filter the noise, correct the misinformation, and guide you with real, up-to-date, reliable knowledge.

When someone says,
“I saw this online,”
or
“ChatGPT told me this is allowed,”
my answer is usually the same:
“Let me check the real situation.”

And nine times out of ten… the online version is wrong.