Time To Take Action!

You’ve made it to the end of this chapter—great work! Now comes the most important part: it's time to put everything into action. This lesson is focused on you—how you can take what you’ve learned so far and begin building a successful yacht charter career. Let’s get into it.

Creating a Win-Win-Win Scenario

Now that you’re equipped with foundational knowledge, it’s time to get to work. I'm giving you a powerful tool: a list of 250 MYBA-certified yacht brokerages. These companies are the best in the business, all with access to Yachtfolio (and some even being MYBA members). This means you can apply directly to trusted brokerages without wasting time hunting for contact details.

What’s the win-win-win scenario?

• You get a curated list of top companies to target, no need to find them yourself.

• Also no need to filter wether they are a legit broker.

• You are learning at the same time whilst reaching out. So you leverage your time.

By using this list and staying focused on your goals, you can make your entry into the industry more efficient and effective.

Focus on Your Ideal Region

Although you have 250 brokerages to choose from, it’s essential to think strategically about where you want to work. Do you want to focus on the South of France? The U.S.? Italy? Tailor your efforts toward these regions, especially if they align with your personal preferences or long-term goals.

Remember, working somewhere you’re passionate about or that offers the best growth opportunities can significantly enhance your success.

Go Beyond the Basics: Explore All Angles

The provided list of brokerages is an excellent starting point, but you need to go above and beyond to truly succeed. Don’t simply send out mass emails and expect results. Instead, review company websites for specific contact details that others may miss. By doing this, you’ll be in touch with more people, thus making your chances ever bigger. This strategy can give you a big advantage over the competition.

Additionally, explore networking opportunities with people on LinkedIn—CEOs, HR managers, brokers. By connecting with these individuals, you keep your name and your initiative top of mind.

Don’t Settle for Just Brokerages

While your focus might be on yacht charter brokerages, remember there are many other opportunities within the yachting industry. Think about the wide array of industry players:

• Suppliers

• Crew recruitment agencies

• Financial firms specializing in yachting

• Legal companies that focus solely on yachts

• Media companies

Broadening your search gives you a competitive edge and may lead to unique opportunities. In fact, I started my own career with SuperYacht Times, a media company—so there’s more out there than just traditional brokerage work.

How to Approach Your Job Search

Once you’ve decided where to target and who to reach out to, you need to make sure you present yourself in the best light. Here are some simple but crucial steps:

• Tailor your CV: Make it clear, concise, and reflective of your skills. I’ll be sharing mine below so you can see what works. I’ll also add in 2 bad CVs so you know what to avoid.

• LinkedIn Presence: Make sure it’s updated, and post content about the yachting industry. Show your passion!

• Craft an Engaging Email: Automate your emails but keep them personal. Don’t be vague. Mention your specific interest, your experience, and why you’re passionate about working with them. Also don’t make this super long, no one has enough time to read long emails.

The Importance of Networking

Connections in the yacht charter business are everything. Whether at exclusive events, yacht shows, or member clubs, networking is a vital tool. Some of your best opportunities will come from random encounters, so make sure you’re visible and approachable.

Also, reach out directly to brokers via email. Go deep into each company’s site to find personal emails for brokers and captains, and pitch a personalized message. This proactive approach sets you apart from the crowd.

Your Action Points for Success

Now that you’re all set up with the tools and knowledge you need, let’s talk action points. The following steps are crucial for building momentum:

• Draft your email template to send to brokerages.

  • Keep it short and sweet, with a clear value proposition.

  • Attach an updated CV.

  • Personalize it for each company you reach out to.

• Send 50 emails to brokerages within the week. Track how many responses you get, and take note of what you can improve in your approach.

• LinkedIn: Make sure it’s up to date. Connect with industry professionals and stay active—sharing insights or tips on yachting to show your knowledge.

• Chase up responses. After sending your initial emails, don’t let them sit—follow up after a week. Persistence is key.

• Reach out to 25 non-brokerage yachting companies (media, law firms, recruitment, suppliers), and 10 brokers directly via email. The more doors you knock on, the better your chances.

Final Thoughts

You’re not just sending emails to random addresses. Each of your outreach attempts is an opportunity for your career. Keep pushing, stay proactive, and use every tool available to you, like LinkedIn and targeted research, to make a real impact in your career.

You've already completed Chapter 1, which means you're now ready to take on the world of yacht charter brokerage! Be relentless in your pursuit of greatness. The next chapters are going to cover more advanced topics, such as VAT and APA—so buckle up! I'm excited to continue this journey with you.

See you in the next lesson!